Introduction to Marketing

Taught by three of Wharton’s top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

You’ll learn key principles in:

• Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly.
• Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering.
• Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment.